Why does it not always track opens though the email was opened?

Since I’ve been using the redirect script, I’m not getting many open stats which is highly unlikely. I spoke to somebody who had opened the email but her email address did not reflect in the recipient activity list. Can you help me with this?

Sometimes the email open can be tracked only if the recipient clicks a link in the email. If the recipient did not click any link in the email, G-Lock Analytics does not record the open. In the result, you get the same number of unique opens and unique clicks. This happens if:

1) your site (where the redirect script is) does not support https or your site supports https but the https certificate is self-signed, i.e. it does not work in all locations.

When you enter the redirect script URL into the campaign on G-Lock Analytics, G-Lock Analytics determines if your site supports https or not. But G-Lock Analytics cannot identify if the https certificate is self-signed or not. You can check it yourself.

Simply open your site using https (for example, https://yourdomain.com) and see how the page opens. If it opens well, your site supports https and the https certificate is legitimate. If the page does not open when using https, it means that your site does not support https or the https certificate is self-signed.

To get email opens calculated in the accurate way when you have the https issue, go to your account on G-Lock Analytics, open the campaign in the edit mode and check the “Don’t use HTTPS in URLs” option. Click “Save” and after this, you can use the tracking code in your email. Email opens must be tracked well now.

2) your email ended up in the junk email folder where your recipients did not see it. If the problem is not in https but email opens are still not tracked as expected, check your email message against spam filters.

You can run a spam and deliverability test of your email using the GlockApps tool and see if the message arrived in the Inbox or spam folder at different mailbox providers. GlockApps will also test your authentication records and sending IP against dozens of blacklists.

A good practice is to ask your recipients to add your email address you send your regular newsletters from to their whitelist or address book to ensure the delivery of your future email campaigns to the recipient’s Inbox.

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