How to Create a Perfect Landing Page to Collect Subscribers
A landing page in online marketing helps tell your story and create a relationship with potential customers. It's where people who have clicked on your banner advertisement, email pitch or Facebook post will "land" to learn more about your business.
Landing pages are a huge part of any inbound marketing strategy, but one with a broken link, an insipid design or a poorly conceived offer will fail. A landing page that works correctly with a well-executed design and an offer that connects with the reader will draw repeated business.