MailChimp is known to work with an abuse-prevention system to make sure their infrastructure stays healthy and free of activity that violates the CAN-SPAM Act or their Terms.
So, if their abuse-prevention system or human team notices that something about your account or email campaigns raised a red flag, you will find your account suspended by MailChimp.
Every email marketer is interested in delivering their email messages to the recipient’s Inbox. That’s why G-Lock EasyMail7 has the capability to test the email placement and spam filtering before sending the email campaign. There are some email monitoring services that also allow to run email delivery tests, but they charge a fortune for it.
There is no secret that each email marketer is aimed at growing his subscriber base. More subscribers, more sales. It’s true to some degree. But you should not forget that you will pay more to your email service provider as far as your list is growing.
With that in mind, what you should focus on is trying to make more sales from your existing list. Try to get more profit from your current leads instead of relying on new subscribers. I do not want to tell that you should not grow your list at all. Yes, you should, and it’s good if your subscriber base is expanding. I just want to tell that it should not be the priority. The priority is to maximize the profit from your existing email list.
Below are 10 email marketing practices you can utilize to increase sales even with a tiny list:
Many businesses and entrepreneurs use email as the only marketing tool and they cannot afford to have their emails being blocked as spam and losing potential customers. It’s getting more and more difficult to get into Inboxes, and it became a real headache for marketers to not being treated as a spammer.
Nothing is more frustrating than creating an email campaign and watching it fail to attract any attention. If you’re missing your audience, part of the problem may be your approach. Improving the open rate – the percentage of people who read your email – requires you to focus on a few very key parts of your messaging.
Drip marketing is a kind of lead nurturing that is offered up in a measured campaign. It often takes place over a number of weeks or even as long as a year. The term comes from "drip irrigation," which delivers measured amounts of water during the planting process. With drip marketing, think of yourself as a farmer nurturing seeds that will become plants – or, in your case, clients.
During an email campaign, your Internet Service Provider (ISP) will take notice if just a few recipients click on your message to report it as spam.
ISPs continuously monitor their networks for "abuse" reports, and if your company brings up even a few, they will block you from sending email from their servers. It's a classic case of "guilty until proven innocent", and often results from users who simply hit the spam button to unsubscribe.
Wonder why your last email marketing campaign failed? Tired of sending out thousands of emails only to see a lousy open rate and just a few conversions?
It's time to determine if you're making some common mistakes in your email campaigns. Email can go wrong in any number of ways, but fixing it usually doesn't take that long or cost that much money. Many mistakes are relatively simple to fix, after all.
Let's look at eight common errors:
How do you know if an email campaign is working?
Start with an email program that makes use of A/B testing, which will optimize your email campaign and convert prospects into subscribers by employing a more systemic approach.
When thinking about A/B testing – sometimes called split testing – the idea is to determine which subject lines, offers, layouts and designs work best to lure subscribers.
When implementing an A/B test, start with a goal, such as increasing the number of people who link to your landing page from 5 to 10 percent. Or perhaps your goal is to convince your recipients to subscribe to your offers and newsletters. Regardless, have a goal in mind before starting.