Posts Tagged ‘Advanced Email Verifier’

Top 5 Reasons Why Your Emails Bounce and How to Reduce Your Bounce Rate

Written by Julia Gulevich. Posted in Blog, Email Verification Software

When an email message is not delivered to the recipient and returned to the sender, we call it bounce. The bounce can be temporary (a "soft bounce") and permanent ("hard bounce").

Bounce messages are a part of email marketing. Sometimes they happen because of problems that are beyond your control, and sometimes they come because something is wrong with your message or your email process setup.

In order to send more successful email campaigns, you need to understand why your emails bounce and what you can do to minimize your bounce rate.

Email Validation Rules Explained

Written by Julia Gulevich. Posted in Blog, Email Verification Software

Although the Advanced Email Verifier has a very good email validation success rate, it is simply not possible to guarantee a 100% accuracy level due to certain factors that are beyond our control. The level of accuracy you can obtain depend on the inbound SMTP connection policy of the remote ISP or ESP, reputation of the incoming connecting IPs and many other factors.

To save your time and protect your IP address from being blocked, we added rules for certain email addresses and domains that force the program to automatically mark the email addresses as "Bad" or "Unknown" without even trying to validate them.

In this article we give the detailed explanation of why certain email addresses/domains are excluded by the rules and what to do if you still want to validate them.

Best Practice of Using the G-Lock Email Verifier

Written by Julia Gulevich. Posted in Blog, Email Verification Software

Understanding our Email List Hygiene, Verification & Validation Process

Our Email Validation Software like any other email checker tool can determine about 70-90% of bad email addresses. Advanced Email Verifier connects to the email addresses mail server, as part of the validation process, and asks if the user exists but NEVER send an email to the recipient. If the recipient’s server gives the response that the user exists, the Advanced Email Verifier marks the email address as good. If the mail server says that there is no such user, AEV marks the email address as bad. This means that the Advanced Email Verifier classifies the email address depending on the response of the recipient’s mail server.