G-Lock Software > Email Verification Software

How to Build and Maintain a Clean and Valid Email List

Written by Julia Gulevich. Posted in Blog, Email Verification Software

Mailbox providers consider many things when deciding whether or not to deliver your email to the recipient's Inbox. One of those things is recipient engagement.

There are two main components that determine engagement:

  How your subscribers like your content and mailing frequency.

  How clean and valid your subscriber list is.

Obviously, if you aren't sending to real people, then there is nobody to engage or act on your emails. And, more importantly, it's a signal to ISPs that you're not a conscientious sender.

So, how do you build a valid email list of engaged users?

Email List Validation: Why is it Important for Email Marketing

Written by Julia Gulevich. Posted in Blog, Email Verification Software

The importance of email list validation can't be exaggerated. But it’s often missed by businesses and individuals that go in for email marketing.

What does email validation mean? It's a process that verifies whether or not an email address is deliverable and valid. That is when you send an email message to a recipient, the message is actually delivered and does not bounce because of the invalid user.

Some marketers don't think bounce emails are a serious problem. However, it is. The primary reason why you should validate your email list is because the bounce rate directly affects your sender reputation.

Why MailChimp Suspended My Account

Written by Julia Gulevich. Posted in Blog, Email Marketing Software, Email Verification Software

Why MailChimp Suspended My Account

MailChimp is known to work with an abuse-prevention system to make sure their infrastructure stays healthy and free of activity that violates the CAN-SPAM Act or their Terms.

So, if their abuse-prevention system or human team notices that something about your account or email campaigns raised a red flag, you will find your account suspended by MailChimp.

Below is a list of factors that could cause a red flag with MailChimp:

What To Do If You Are Banned or Suspended by Email Service Provider Such As MailChimp, Constant Contact, Aweber, GetResponse or Other

Written by Julia Gulevich. Posted in Blog, Email Marketing Software, Email Verification Software

What To Do If You Are Banned or Suspended by Email Service Provider Such As MailChimp, Constant Contact, Aweber, iContact or Other

An email service provider such as Constant Contact, MailChimp, GetResponse, or Aweber can serve well email marketers who want the sending process and all subsequent things such as bounce, unsubscribe, and complaint processing to be carried out by the 3rd party.

But you should be aware that while providing high deliverability, email service providers have strict terms and conditions. If you violate their terms and conditions, they will suspend your account and you may never be able to re-subscribe even if you use a different email address.

Top 5 Reasons Why Your Emails Bounce and How to Reduce Your Bounce Rate

Written by Julia Gulevich. Posted in Blog, Email Verification Software

Top Reasons Why Your Emails Bounce and How to Reduce Them

When an email message is not delivered to the recipient and returned to the sender, we call it bounce. The bounce can be temporary (a "soft bounce") and permanent ("hard bounce").

Bounce messages are a part of email marketing. Sometimes they happen because of problems that are beyond your control, and sometimes they come because something is wrong with your message or your email process setup.

In order to send more successful email campaigns, you need to understand why your emails bounce and what you can do to minimize your bounce rate.

How to Identify a Bad Email List and Convert It into a Good One

Written by Julia Gulevich. Posted in Blog, Email Verification Software

Email is still one of the best ways to contact your subscribers and prospects and convert them into buyers. The research shows that the customer conversion via email has increased by 4X in the last few years.

But email is effective if you send to people who want to hear from you. If you send to a "bad" list, your marketing efforts are useless and can have a negative impact on your business because: