Despite best email marketing practices which teach marketers to send emails from their real email address, many marketers still send campaigns from a "no-reply" email address explaining their behavior by the fact that "the email contains nothing people would want to respond to" or "I don't want to foul my Inbox with auto-replies".
If your account with an email service provider such as MailChimp is suspended, something in your mailing activity is threatening their reputation and they try to protect it by blocking you.
The main reasons why your ESP can suspend your account are:
MailChimp is known to work with an abuse-prevention system to make sure their infrastructure stays healthy and free of activity that violates the CAN-SPAM Act or their Terms.
So, if their abuse-prevention system or human team notices that something about your account or email campaigns raised a red flag, you will find your account suspended by MailChimp.
If you are using a 3rd party email service, for example MailChimp, to send email campaigns and one day you start getting warning messages from it, it means that something about your account or email activity raised a red flag with MailChimp.
The main reasons why MailChimp can send you warnings are:
Have you ever wondered why some marketing emails arrive straight to the Inbox while others end up in the junk or spam folder? The key factor that determines whether your email is filtered as spam or goes to your subscriber’s inbox is your sender and IP reputation. Though there are other factors, but they are less important.
An email service provider such as Constant Contact, MailChimp, GetResponse, or Aweber can serve well email marketers who want the sending process and all subsequent things such as bounce, unsubscribe, and complaint processing to be carried out by the 3rd party.
But you should be aware that while providing high deliverability, email service providers have strict terms and conditions. If you violate their terms and conditions, they will suspend your account and you may never be able to re-subscribe even if you use a different email address.
If you are interesting in knowing how many of your contacts clicked on a mailto link in your email, there are two ways to accomplish this:
Every email marketer is interested in delivering their email messages to the recipient’s Inbox. That’s why G-Lock EasyMail7 has the capability to test the email placement and spam filtering before sending the email campaign. There are some email monitoring services that also allow to run email delivery tests, but they charge a fortune for it.
There is no secret that each email marketer is aimed at growing his subscriber base. More subscribers, more sales. It’s true to some degree. But you should not forget that you will pay more to your email service provider as far as your list is growing.
With that in mind, what you should focus on is trying to make more sales from your existing list. Try to get more profit from your current leads instead of relying on new subscribers. I do not want to tell that you should not grow your list at all. Yes, you should, and it’s good if your subscriber base is expanding. I just want to tell that it should not be the priority. The priority is to maximize the profit from your existing email list.
Below are 10 email marketing practices you can utilize to increase sales even with a tiny list:
For any business or marketer, expanding target audience, acquiring new customers and growing business is a top priority. Thus, you are focusing your efforts on creating a beautiful landing page with the subscription form and an irresistible offer people can't miss. Then you are marketing your products and services to your subscriber base to turn them into buying customers.
Now the vital question comes up: how do you make your new customer come back? How do you get them stay with you and ultimately buy more from you?