Eight Ways to Avoid False Abuse Reports
During an email campaign, your Internet Service Provider (ISP) will take notice if just a few recipients click on your message to report it as spam.
ISPs continuously monitor their networks for "abuse" reports, and if your company brings up even a few, they will block you from sending email from their servers. It's a classic case of "guilty until proven innocent", and often results from users who simply hit the spam button to unsubscribe.
MailChimp, an email vendor, reported that companies receive an average of two complaints for every 50,000 emails sent, even when recipients are opted-in twice. Other studies show one in six emails find their way to spam filters.
Since false abuse reports can cripple your business and stop your online marketing, you should take the following steps:
Only send email to customers who have opted to receive them. Encourage them to sign up through some kind of promotion or newsletter.
Make the unsubscribe option prominent. Too often recipients hit the spam button simply to get off the list. Make it easy by offering an unsubscribe option that can be found easily. Our G-Lock EasyMail7 email marketing software provides you with a ready to use unsubscribe link. You can merge it into the message with just two mouse clicks. And after each email campaign, you can use the Bounce Handler in G-Lock EasyMail7 to process unsubscribe requests as well as bounce messages.
Never buy a list. These are typically inaccurate and filled with old or defunct email addresses. Save your money!
Be true to the expectations of your recipients. If you promise them a weekly newsletter and then start adding promotional emails into the mix, you are asking for recipients to hit the spam button. Keep those lists separate.
Create professional-looking emails. Use clean and well-designed templates or hire a designer and do it right. People do not respond to poorly conceived and executed email messages. Do not try to game the system by using "Fwd" or "Re" to trick filters into believing your message continues a prior conversation. In G-Lock EasyMail7, there is a rich Templates Store with professionally created responsive email designs that you can install and use on the fly to create your email newsletters.
Include certain important elements in emails. These include a "from" address, a physical address and a strong brand presence.
Contact interested subscribers immediately. Do not sit on your growing list for weeks at a time. People are busy. If you wait too long, they may not remember they once had an interest in your products. This could make your first message wind up in the spam filter. Timeliness pays off.
Create a confirmed opt-in option. Confirmed opt-in has become the most common way to get a subscriber. Users sign up with their email address online and then receive a confirmation link in an email. If they click on the subscription link, it's a done deal. You can use G-Lock WPNewsman plugin to put a confirmed opt-in form on your website.
Finally, spam-check services exist to allow you to see if your email message will avoid filters. Use them wisely. Email campaigns require a lot of work, and you don't want it to go to waste because the messages end up caught by spam filters.
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An effective email marketing system should include the following tools:
- Automated email sequences that drip on your contacts over time to build trust and convert your subscribers into active and happy customers.
- A email scheduler for planning your announcements, newsletters, and special occasion emails weeks or even months in advance.
- A simple way for you to create sign-up forms so you can connect your marketing efforts to auto-populate your contact lists (we provide WPNewsman plugin for WordPress for free).
- A professional collection of quality responsive HTML email templates that you can install and use for your newsletters on the fly.
- An automated way of processing bounce and unsubscribe emails to be in compliance with the CAN-SPAM law in various countries.
- Training and support from those who have years of experience in email marketing systems, management and success.
With G-Lock EasyMail7 you have the right email marketing system to help you maintain and grow your business.
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I have used several versions of EasyMail and recently upgraded my version to 7.0 and we bought several copies for the company I work for as well. The cost is very reasonable and the tech support is prompt. Updates arrive frequently.
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President at singles2couples.org