The main factors affecting email open rate are the sender, Subject, frequency, sending date/time and the nature of the message. Personal messages get a higher attention, followed by timely news. At the other side are pure email marketing newsletters and offers that look too good to be true. As your email will be competing with dozens of other marketing emails in the reader's Inbox, check out the tips below for good ideas how to write the Subject line.
This tutorial is for G-Lock EasyMail v6.xx.
You can read the tutorial how to send bulk emails with the unsubscribe link using G-Lock EasyMail7 here
Providing the recipients with an easy way to unsubscribe is a must-have practice in email marketing. Every email marketer who are serious about their business must include the unsubscribe link into the emails for 3 simple reasons:
1. To make their marketing emails compliant with CAN-SPAM law.
2. To let the subscriber know they respect the subscriber's wish to leave the list.
3. To minimize spam complaint and bounced rate.
Read on to know how to send bulk emails with the unsubscribe link using G-Lock EasyMail bulk email software.
A bounced email is an electronic message returned to the sender because it was not delivered to the recipient for some reason. To understand possible reasons of email bouncing, let's go deeper into theory and trace the path the message takes from the sender's computer to the recipient's Inbox.
To reach the target recipient, the email message must successfully pass through numerous phases. Your email newsletter software sends the emails to your SMTP server or to your ISP SMTP server (it depends on the SMTP server you use). The SMTP server gathers the emails and puts them in a queue, then it sends the messages to the SMTP servers of your recipients' Internet Service Providers by establishing a conversation with the SMTP servers, i.e by connecting to the port 25 on the recipient's SMTP server. The recipient's SMTP server tells the sender's server if it is ready to receive the message or not. If it is not, the sender's mail server terminates the connection and will try again later.
Good email senders understand the importance of a regular and accurate email campaign tracking and analysis. Using email analytics you can measure your email campaign performance over time, control its effectiveness and plan your future campaigns focusing on the recipients' interests. Email tracking is a fast and simple way to optimize the email design and layout, promotional offers, and links to the audience's preferences. G-Lock Analytics makes this easy as never before. G-Lock Analytics is the powerful email tracking service helping email marketers improve their email campaign targeting, conversion and revenue.
Building your list, distributing email newsletters and grow sales with email marketing is the hottest sales lead generation trend on the web today. Bulk email sending is one of the most quick and cost effective yet tedious processes around. Some businesses choose to outsource their email marketing tasks while others run email campaigns in house.
How do you choose the best software to send email newsletters at your own computer? Follow these tips to avoid spending your hard earned money for bad software.
As I'm working for the company selling email marketing software, people coming to our website often ask me how to send bulk emails. I decided to cover this question in this article. I divided it into three points: 1) how to get an email list; 2) how to send bulk emails and 3) how to track emails. In my opinion, these are 3 key elements of email marketing. Now let's stop over each point to learn how to do email marketing in the right way.
One of the easiest ways to dramatically impact your conversion rate is to engage with your users in a way that brings them back to your website. And one of the best ways to obtain permission to contact them via email is through an opt-in form on your website. After they subscribed, the very first email they receive from you is the welcome email. The impression your welcome email makes is very important because it introduces the subscriber into your company and to some extent determines how long they will stay with you.
This tutorial is for G-Lock EasyMail v6.xx.
You can read the tutorial how to send emails using Amazon SES SMTP settings in G-Lock EasyMail7 here
Amazon SES announced about the support for the SMTP interface. Now you can use the Amazon SES SMTP server in your existing email sending systems, including G-Lock EasyMail and WPNewsman plugin for WordPress. As before, you can continue sending emails using the Amazon SES API as described in this tutorial. You can choose yourself which method works best for you. From this article you'll learn how to integrate G-Lock EasyMail with the Amazon SES SMTP interface.
This must be the first question that concerns email marketers after they've got a list of subscribers. The most simple answer is follow the subscriber's preferencies if you give a choice of email frequency on the signup form. If you don't allow people to choose how often they want to receive emails from you, read this article for some tips on sending frequency.
When you send an email marketing campaign, you don't know in advance how effective it will be. But you can expect a higher response if you determine what works best for your recipients and what does not work at all. I'm talking about newsletter styles, designs, sending time and other parameters that do have impact on the recipient's response.